ABOUT CRAIG

I’m a strategic thinker with 30 years of experience as an award-winning creative director and strategist in executive and management roles in independent and global agencies. I was also a partner of a boutique independent marketing communications agency for 13 years. When coupled with my MBA, I have unconventional but unique strengths in brand, strategy, creative, integrated marketing, design thinking, and business solutions.

Working with large and small companies as a brand, strategy, integrated marketing and creative coaching consultant, I help businesses create a sustainable competitive advantage by mentoring and coaching executives and senior staff, enhancing their creative and innovative thinking.

Having been a director and facilitator of the highly regarded AWARD (Australasian Writers and Art Directors Association) School, I continue to mentor creatives throughout their careers, which led me to develop creative coaching programs for executives.
 

Creative thinking is a challenge for many businesses today. My significant experience in this field allows me to simplify the process and apply structure to brand strategy and business differentiation. Along with creative coaching and brand strategy development, my unique methods can be tailored to any problem that requires a creative or innovative solution.