ABOUT CRAIG

I help businesses turn brand and strategy into a measurable competitive advantage.
 

I work with organisations as a brand, strategy, integrated marketing and creative coaching consultant. I help leadership teams clarify their positioning, strengthen their market differentiation, and develop more powerful ideas that drive engagement, loyalty and growth. Supported by my MBA, my experience gives me a unique ability to help leadership teams clarify their positioning, strengthen their market differentiation, and develop more powerful ideas that drive engagement, loyalty and growth.
 

My work focuses on helping businesses answer the questions that matter most: what makes you different, why customers should choose you, how to communicate that clearly, and how to build a brand that creates long-term value.
 

As a former director and facilitator of AWARD School, run by the Australasian Writers and Art Directors Association, I’ve also spent many years mentoring creative talent. That experience shaped my executive coaching programs, designed to help business leaders and senior teams think more creatively, challenge conventional thinking and unlock stronger strategic and marketing outcomes.
 

In today’s crowded market, creativity is no longer just a communications tool. It is a business growth driver. My approach brings structure, clarity and commercial focus to creative thinking, helping businesses develop sharper brand strategies, more compelling marketing ideas and innovative solutions to complex business challenges.